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Business Intelligence - time to bridge the IT:Marketing divide

Like most B2C industries, retail banks and insurance companies are in the middle of a major upheaval in the way that they interact with consumers. Revolution is a much over-used term in relation to business change, but the paradigm shift taking place in the way that consumers do business certainly comes close. Banks and insurers are being forced to implement a whole new framework of tools and working practices to deal with consumers who, for the most part, now drive purchasing and service decisions through the Internet and social media.

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